Your data is important to us

Here we detail how we use and store your information.

Premium Property Buyers is a trading name of EMC Finance Ltd ("EMC"). This Privacy Policy explains how we use any personal information we collect about you when you use this website.

We collect information about you when you fill in our online enquiry form or correspond with us by e-mail or phone. We may also collect information when you voluntarily complete customer surveys, provide feedback and participate in competitions. Website usage information is collected using cookies. The information we typically collect is personal information such as your full name, mailing address, e-mail address, and telephone number. We will also collect details of the property you wish to sell.

We collect information about you to process the sale of your property, manage your account and to contact you about services and offers we think may be of interest to you.

We use your information collected from the website to personalise your repeat visits to our website.

We may share your personal information with trusted service providers, with whom we have a contractual relationship to perform, or assist us in performing, any of the functions required for the sale of your property, ensuring that they have all necessary data protection policies and procedures in place, including our sister brands SOLD.CO.UK (the trading name of SOLD Property Services Ltd, registered company number 09650244, registered address 35-39 Maddox Street, London, W1S 2PP) and (the trading name of Kazai Capital Ltd, registered company number 08527463, registered address 10 Queen Street Place, London, United Kingdom, EC4R 1AG) so that we may offer you additional services for the sale of your property in the instance that Premium Property Buyers is not able to progress with the sale.

If you agree, we will pass on your information to our affiliated company Maxwell Scott Ltd (registered company number 11967525, registered address Marnshaw House, Warrington Lane, Lymm, Cheshire, WA13 0SW) so that they may offer you their products and services.

We may release information to regulatory or law enforcement agencies if we are required or permitted to do so. Where sensitive personal data is included in the information you send to us, we limit our use and disclosure of such sensitive data other than where permitted by law.

We will only retain your information for as long as is necessary for the purpose or purposes for which we have collected it. The criteria that we use to determine retention periods will be determined by the nature of the data and the purposes for which it is kept. For example, if we receive your information through a competition entry, we will retain your data for as long as is necessary to administer the competition.

We will not directly market to you for longer than three years unless you consent to receive direct marketing by opting in again before the expiry of that three-year period. In certain circumstances, once we have deleted or anonymised your data, we may need to retain parts of it (for example, your e-mail address), in order to comply with our obligations under GDPR or other legislation, or for fraud detection purposes.

We rely on two of the legal reasons in the data protection regulation to allow us to collect and use your personal information – “consent” and “legitimate interest”.


We may ask for your consent to contact you now or in the future about our products and services. We will ask you for your name and contact details and give you the opportunity to review this Privacy Policy. You may also be asked for your consent by one of our trusted marketing partners on our behalf.

You do not have to give your consent and you have the right to withdraw your consent at any time.

Legitimate interest

Sometimes we may use your personal information because we believe you expect us to contact you with information about our products and services or provide you with better service, such as:

  • When you provide your contact details in response to our advertising and indicate you are requesting information about our products and services.
  • When you call us if we are unavailable and you give your contact details to our messaging service.
  • When you give us your personal information to get a quote for our products and services.
  • When we need to contact you to clarify information we may have given you.

At any time you can ask us not to contact you.

If you give us your consent or we believe that you expect us to contact you, we may use your personal information to provide you with information about our products and services. We may contact you by telephone, SMS, post or email.

In order to improve our services we sometimes conduct analysis on the information we collect to look for trends in the behaviour of our customers. This allows us to understand what our customers want and need.

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email us at or write to us at the following address:

FAO: Marketing Department
EMC Finance Limited
10 Queen Street Place
United Kingdom

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information.

This information is used to track visitor use of the website and to compile statistical reports on website activity. For further information, visit or

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

We keep our Privacy Policy under regular review and we will place any updates on this web page. This Privacy Policy is effective from 1st August 2020.

Please contact us if you have any questions about our Privacy Policy or the information we hold about you:

FAO: Legal Department
EMC Finance Limited
10 Queen Street Place
United Kingdom

For full information on our Terms & Conditions, please click here